THE BUSINESS BEHIND THE CHAIR
KERSIVO / INSIGHTS
Acquisition · Retention · Loyalty
Clients & Growth
How independent shops attract the next client, earn a second visit and build loyalty without chasing every new channel at once.
3 published articles
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Barbershop Loyalty Schemes: Who Are You Rewarding, and What Does It Buy?
Why a free tenth cut may cost more than it earns, and a way to test whether the loyalty scheme changes real repeat-visit behaviour.
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The Second Visit: Why a Barbershop's Growth Is Decided After the First Haircut
Learn to measure first-to-second visit retention, improve rebooking habits and distinguish service reminders from marketing texts.
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How to Get More Barbershop Clients Locally: Price the Channel Before You Pick It
Compare the real cost of a second-visit client across referrals, Google, local partnerships and promotional channels.
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