FEATURE
Google Reviews for
Barbershops: Two Rulebooks,
One Habit
What UK consumer law and Google's review policies actually mean for a barbershop asking clients for feedback.
Read the article →KERSIVO / INSIGHTS
The Business
Behind the Chair
Practical insights for independent UK barbershop owners — bookings, clients, costs, branding and stronger day-to-day decisions.
Google Reviews for
Brand & Marketing
PRICEWITHINTENT
Latest Thinking
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Barbershop Loyalty Schemes: Who Are You Rewarding, and What Does It Buy?
Why a free tenth cut may cost more than it earns, and a way to test whether the loyalty scheme changes real repeat-visit behaviour.
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Your Diary Is Full. So Why Isn't Your Barbershop Making More Money?
Why a full appointment diary can hide low contribution per chair-hour, and how service mix and unsold minutes change the result.
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Walk-Ins or Appointments? What the Queue Is Telling a Barbershop Owner
When a barbershop gets busier, queues and lost capacity do not rise evenly. Compare walk-ins, appointments and hybrid with a two-week owner audit.
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Your Google Profile Has a Booking Button. Do You Know Where It Sends People?
Check whether your Google booking button sends clients to the right system, which providers control the links, and how to measure completed bookings.
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Do Barbers Need a Website? A Test for Shops That Already Have Instagram and Google
A four-question test for UK barbershops deciding whether Google, Instagram and a booking page already do enough.
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Commission Pay for Barbers: The Minimum Wage Line Under Every Percentage
What commission-based pay means for employed UK barbers, with the minimum wage test across busy and quiet months.
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The Second Visit: Why a Barbershop's Growth Is Decided After the First Haircut
Learn to measure first-to-second visit retention, improve rebooking habits and distinguish service reminders from marketing texts.
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Barbers' Hands: The Skin Problem That Builds Slowly and Costs Quietly
How UK barbers can protect their hands from work-related skin damage, and what responsible shops should put in place.
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The Extra Hour Test: Planning a Barbershop's December Without Fooling Yourself
Use break-even maths to decide whether longer December opening hours actually add revenue — and plan for January before it comes.
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How to Price a Haircut in the UK: A Floor, a Ceiling and the Price List In Between
Find the cost-recovery floor, compare your local market, then test the numbers before you raise haircut prices.
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Barbershop Gift Vouchers: Cash in December, a Haircut You Owe in March
Cash in today is not always earned revenue. Understand the true cost of gift vouchers, UK expiry terms and VAT rules.
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The 20p You Don't Notice: How Card Fees Really Work for a Barbershop
Understand fixed fees, split payments and your blended processing rate before accepting a headline percentage.
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How to Get More Barbershop Clients Locally: Price the Channel Before You Pick It
Compare the real cost of a second-visit client across referrals, Google, local partnerships and promotional channels.
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Google Reviews for Barbershops: Two Rulebooks, One Habit
What UK consumer law and Google's review policies actually mean for a barbershop asking clients for feedback.
FROM INSIGHT TO ACTION
The Owner's Desk.
Practical tools for the decisions that shape your shop.
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01 / SHOP ECONOMICS
Know what your software really costs.
Break down subscriptions, booking fees and platform costs using your shop's numbers.
Explore the Cost Calculator -
02 / SMARTER CHOICES
Compare systems on your terms.
Explore booking platforms and see which differences matter to an independent barbershop.
Compare Booking Systems